Privacy Policy

Effective Date: 30/01/25

Your privacy is important to us. This Privacy Policy explains how Equine Safety Release ("we," "our," or "us") collects, uses, shares, and protects your personal information when you use our website and services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR) for visitors and customers in the United Kingdom and Europe.

1. Data We Collect

We collect the following types of personal data:

  • Contact Information: Name, email address, phone number, and postal address (collected via contact forms, account registration, and during checkout).

  • Payment Information: Payment details, such as credit/debit card information (processed securely through our third-party payment processor; we do not store your payment details).

  • Order Details: Product orders, shipping preferences, and transaction history.

  • Technical Data: IP address, browser type, and device information collected automatically when you interact with our website.

2. How We Use Your Data

We use your personal data for the following purposes:

  • Order Processing: To process and deliver your purchases, including managing payments, fees, and shipping.

  • Customer Support: To respond to your inquiries via our contact form or email.

  • Email Marketing: To send newsletters and promotional offers, if you have opted in.

  • Website Functionality: To improve our website’s usability, security, and functionality.

  • Legal Compliance: To comply with applicable laws, regulations, and legal obligations.

3. Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Contractual Necessity: To fulfill and deliver your orders.

  • Consent: For email marketing and newsletters (you can withdraw consent at any time).

  • Legitimate Interests: To improve our website and protect its security.

  • Legal Obligations: To comply with tax and accounting requirements.

4. Sharing Your Data

We may share your data with:

  • Service Providers: Third-party providers for payment processing, shipping, and IT support.

  • Legal Authorities: When required to comply with legal obligations or protect our rights.

  • Marketing Platforms: For sending newsletters and email campaigns (with your consent).

We do not sell your personal data to third parties.

5. Data Retention

We retain your personal data:

  • For as long as necessary to fulfill the purposes outlined in this Privacy Policy.

  • To comply with legal obligations (e.g., retaining tax records for a minimum of six years).

  • Until you withdraw your consent or delete your account, where applicable.

6. Your Rights

As a data subject under GDPR, you have the following rights:

  • Access: Request access to your personal data.

  • Correction: Request correction of incomplete or inaccurate data.

  • Erasure: Request deletion of your personal data (subject to legal requirements).

  • Restriction: Restrict processing of your data under certain conditions.

  • Portability: Receive your data in a structured, commonly used format.

  • Objection: Object to data processing based on legitimate interests.

  • Withdraw Consent: Withdraw consent for marketing communications at any time.

To exercise these rights, please contact us at info@esrbar.com

7. Data Security

We implement technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL encryption to secure data transmission.

8. International Transfers

If your data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place to protect your information, such as standard contractual clauses approved by the European Commission.

9. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information, please refer to our Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Please check this page periodically for updates. The effective date will be noted at the top of the policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: info@esrbar.com

  • Address: Annacloy, Downpatrick, Northern Ireland, BT30 8JN

Thank you for trusting Equine Safety Release. Your privacy is our priority.